Is the choice of perfume bottle as crucial as the perfume? A perfume's nuances and fragrance notes can take a lot of effort, which is just as important as choosing the right perfume bottle with the proper shape, color, pump head, and closure. The packaging of a perfume communicates to the consumer the message or emotion created through the product or brand. Choosing the wrong custom perfume bottle can confuse the consumer, who may feel the perfume is different from what they thought it was. Here are our suggestions on choosing the perfect perfume bottle and what to consider.
How to choose the best perfume bottle?
Before choosing the right perfume bottle for your brand, ask a few pertinent questions. These questions will help you narrow down the scope of what you want to achieve or the scope of the message you want to convey to the consumer: 1. What is my product? A luxury fragrance for women or men, an everyday fragrance for sporty young women, or even a severe men's fragrance for the discerning gentleman? 2. What emotions do you want to evoke with your product? Do you want your consumers to feel relaxed, inspired, sexy, alive, or even superior when they smell your fragrance brand? 3. How do you want your fragrance to stand out? Do you want your fragrance pump or spray bottle to be colorful, unique, or effortlessly stylish? Do you want a decorative closure or a box instead? 4. What is the unique selling point of your product? What makes your product unique? Is it the perfume itself, its longevity on the skin, the bottle, the cost, etc.?
What do I need to look for when choosing a perfume bottle?
There are many different styles of perfume bottles, from the standard, simple heels to decorative perfume bottles. The different packaging options generally offered by leading perfume packaging manufacturers are
Shape
Perfume bottles come in almost as many shapes as there are perfumes. From round or oval to cylindrical and square, you will have myriad shapes to choose from. Shape plays an essential role in conveying a message or emotion. A round or oval bottle can convey a more feminine and feminine feel, while a square or rectangular bottle can appear more masculine and organized.
Size
When it comes to perfume, size does matter. You can choose a 15ml carry-on glass bottle for your perfume or a larger capacity 50ml or 100ml bottle. Again, it all depends on the message you want to convey.
Bottle Type
Most manufacturers prefer to put perfumes in glass bottles, but you can also consider using plastic bottles. Glass is a good choice for perfumes because no chemicals can leach out of the packaging and interfere with the scent. When choosing a glass bottle, you can opt for clear, frosted, or even colored glass.
Pump or Spray
From the bottle to the type and color of pump or spray you choose, decisions need to be made regarding the perfect packaging. Choosing the right color and looking to place the pump inside or on top of the glass bottle will add to the overall look and feel of the product.
Caps
You may have chosen the perfect bottle for your brand, but choose a cap that matches the bottle and the message you want to convey to ensure the entire product is intact. TopWell Crafts Manufacturing also stocks a range of perfume bottle caps. Contact us for a service to test and select the perfect perfume bottles, pumps, and caps for you.
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